Social Media Marketing, Fact and Lies

Social Media Marketing seems to be the current buzz word for anybody seeking to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now emerging all over the place nowadays and they are telling anybody that will listen about how extremely important social media like Facebook twitter and YouTube are to your business however, for the average little to medium sized organisation, does marketing to social media networks actually measure up to all the hype? Is spending a little fortune on hiring a SMM business actually worth it? And has anyone truly done their research study on this before they worked with someone to establish there Facebook business page? Some SMM companies are establishing things like Facebook business pages (which are totally free) for $600 to $1,000 or more and informing their clients that they do not need a site because Facebook is the greatest social network on the planet and everyone has a Facebook account. Now while it might hold true that Facebook is the largest social media in the world and yes, Facebook's members are prospective customers, the genuine concern is are they actually buying? Social media marketing business are all too pleased to mention the positives of social media like how many individuals use Facebook or the number of tweets were sent out in 2015 and the number of people enjoy YouTube videos etc. but are you getting the complete image? I when sat beside a SMM "professional" at a company seminar who was spruiking to anybody who came within earshot about the incredible benefits of setting up a Facebook company page for small business (with him naturally) and selling on Facebook. Captivated by the aforementioned "experts" suggestions I looked him up on Facebook only to find he had only 11 Facebook pals (not an excellent start). Being the research study nut that I am, I chose to take a great appearance into SMM in regard to selling to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on socials media for sales?

As a web designer I was constantly (and now increasingly) confronted with numerous social networking difficulties when possible clients would say that having a site sounds great however they had a Facebook business page and had been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their requirements it ended up being quite clear that those prospective customers didn't really understand why they required social networks or SMM to generate online sales, They simply wanted it. Well it's simple actually since social media is Social Media, and social Networks are Social Networks they are not company media and company networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Company Value around 55% of all social media users specified that they do not engage with brand names over social media at all and just around 23% really purposefully utilize social media to communicate with brands.

How do you use social media marketing? And is it even worth doing?

Well initially of all I would say that having a well enhanced website is still going to bring you far more organisation that social media in most cases particularly if you are a little to medium sized local company due to the fact that far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that possible company. Despite all the (not so good) data I still believe it is still a good idea for company to utilize social media just not in the same method that a lot of Logan Williams SEO SMM specialists are today, Why? Is it in a Social Media Marketing company's best interest to talk social networks up?

I believe the significant distinction between social media networks and online search engine is intent. People who use Google are intentionally looking for something so if they do a search for hairdressers that's what they are trying to find at that specific time. With something like Facebook the primary intent is typically to get in touch with loved ones. In October 2008, Mark Zuckerberg himself said "I don't believe social media networks can be monetized in the same way that search (Search Engines) did ... In 3 years from now we need to find out exactly what the optimum model is. But that is not our main focus today". One of the biggest problems service confront with social networks and SMM is perception. Inning accordance with the IBM Institute for Service Worth research study there were "significant gaps between what services believe customers appreciate and what consumers say they want from their social media interactions with companies." In today's society people are not just going to hand you over there recommendations, Facebook likes, comments or information without getting something back for it, so the old expression "exactly what's in it for me?" enters into play. So the main factor most people give for communicating with brands or service on social media is to get discounts, yet the brand names and service themselves believe the primary factor individuals connect with them on social media is to learn more about brand-new items. For brands and business receiving discounts only ranks 12th on their list of reasons people interact with them. Most businesses believe social media will increase advocacy, however just 38 % of customers concur.

If they want to see some sort of outcome from it, business need to find more ingenious methods to link with social media. There were some great initiatives shown in the IBM research study of business that had gotten some sort of a handle on how to utilize social media to their benefit, bearing in mind that when asked what they do when they interact with organisations or brand names through social media, consumers list "getting discount rates or vouchers" and "buying products and services" as the top 2 activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery offered discount rates on their items on their Facebook page. There is a great program introduced by Best Purchases in the U.S called Twelpforce where staff members can respond to consumer's questions by means of Twitter. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the fantastic technique & the prospective customer to social media marketing is to offer without trying to offer (or appearing like your selling) unfortunately most social media marketing is focused the wrong way.

Building a tangible purchaser to customer relationship by means of social media is challenging and most likely the most benefit to service' using social media to boost their websites Google rankings. Business' require to comprehend that you cannot just setup a Facebook organisation page and hope for the finest. SMM needs effort and potential consumers need to see value in exactly what you have to provide via your social media efforts give them something worth their social interaction and time then you may improve outcomes.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original cost ... and the claims are flying


As a web designer I was continuously (and now significantly) confronted with a number of social networking difficulties when possible customers would say that having a website sounds excellent however they had a Facebook business page and had been told by various sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it became quite clear that those potential customers didn't actually know why they required social networks or SMM to generate online sales, They just desired it. Well it's easy truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not business media and service networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Service Worth around 55% of all social media users stated that they do not engage with brands over social media at all and only around 23% actually purposefully utilize social media to connect with brands. Well first of all I would state that having a well enhanced site is still going to bring you far more organisation that social media in the majority of cases especially if you are a little to medium sized local service due to the fact that far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that prospective organisation. The primary factor most people offer for interacting with brands or service on social media is to get discount rates, yet the brand names and organisation themselves think the main reason individuals connect with them on social media is to learn about new products.

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